Creating Your Leadership Brand | Great Managers® MasterClass

In this Great Managers® MasterClass, Leadership and People Management expert Sandra Wood discusses Leadership Brand, why its important and how to develop a strong brand as a leader.

Leadership brand is how you’re known as a leader. It’s how people perceive the value you bring to your role.

Your leadership brand conveys your identity and it’s about your distinctiveness as a leader so that’s what sets you apart from others. It communicates the value that you offer as a leader. And if you’ve got the wrong leadership brand for the position you have or the position you want, then you’re not having the impact you could be.

So a strong personal leadership brand allows all that’s powerful and effective about your leadership to become known to your colleagues allows you to generate maximum value and get the results that you want.